Paid Media Strategy
Channel planning, budget allocation, audience strategy, funnel design, KPI development, and growth roadmaps.
Paid Media • Growth Strategy • Performance Marketing
Elevate your ads.
Grow with purpose.
Gription Media helps brands turn advertising spend into measurable business growth through practical strategy, hands-on campaign management, and thoughtful optimization.
About Dan
Senior paid media experience, without the agency layers.
I'm Dan Jenson, the person behind Gription Media. I've spent years helping consumer brands plan, launch, manage, and optimize paid media across multiple channels.
My background spans paid social, search, video, performance marketing, audience strategy, creative testing, budget planning, and cross-functional growth work. I bring both the strategic view and the hands-on perspective needed to turn media plans into real decisions and better performance.
Gription Media gives me a way to bring that experience directly to brands, founders, and in-house teams that need senior-level paid media support without adding unnecessary complexity.
Services
Experienced support for brands that want better performance.
Campaign Management
Hands-on setup and management across major paid social, search, video, and performance media platforms.
Optimization & Analysis
Performance reviews, creative and audience insights, CAC and ROAS improvement, testing plans, and actionable reporting.
Consulting & Advisory
Senior-level support for in-house teams, agencies, founders, and growing brands that need experienced paid media guidance.
Selected Experience
Built on years of hands-on media leadership.
7-Figure+
annual media budgets managed and influenced
Multi-Channel
paid social, search, video, and performance media
Strategy + Execution
from planning and launch through optimization
Experience includes leading paid media efforts for growing consumer brands, building cross-channel acquisition programs, improving media efficiency, launching new platforms, and partnering closely with creative, analytics, ecommerce, and growth teams.
How I Work
Clear thinking. Practical execution. Better decisions.
Clarity over complexity. Strategy and reporting should make decisions easier, not bury teams in dashboards.
Hands-on when needed. Good strategy becomes more valuable when it can translate directly into real campaign changes.
Built to fit your team. Engagements can range from focused advisory work to ongoing paid media leadership and execution.
Let's Talk
Let’s see if Gription Media is a fit.
Have a paid media challenge, growth question, or project in mind? Reach out to Dan directly to start the conversation.